Hello, I’m Elin!
I am passionate about building brands. I help brands revamp their identity, creating a cohesive line of products and packaging that meet their clients’ needs and improve sales.
Conceptual, detail-oriented, systematic thinker who strategically designs products and packaging towards a larger brand narrative while also considering the smaller, thoughtful details that enhance the consumer experience.
Dive in, roll up your sleeves, get your hands dirty approach
Savvy designer, ambitious and passionate about building brands, I am not afraid of a challenge. I am hands-on in conceptualization, design and brand development. I am a strong collaborator, manager, process thinker, and business analyzer.
I have worked with a variety of brands and retailers in product and packaging goods, including Disney, Sephora, Target, Costco, PetSmart, and Walmart. I specialize in developing outstanding, eye-catching, and cost-effective products and packaging.
A bit about me
I am an Aquarius, the youngest of 3 girls. Home renovation projects light me up, there is nothing I love more than a good before and after design makeover. My husband and I have made over almost every square inch of our Minneapolis home (which has been interesting with a toddler). I enjoy craft projects, knitting in particular is my jam, being outdoors, running, or riding my bike to local restaurants and breweries.