New Mod Collection

Product & Package Design for the modern beauty trendsetter

Sigma Beauty’s Spring 2022 makeup line, New Mod Collection, was inspired by New York Fashion Week. The eyeshadow palette incorporates a variety of fashion styles and distinct makeup looks, featuring shades named after an array of fashion trends.

I designed the packaging, makeup brushes, and beauty bag to fit the overall vision with the modern beauty lover in mind. The palette is coated in a dusty rose velvet fabric with an embroidered diamond stitch pattern. A matching velvet bag is paired with five cutting-edge brushes that include a soft pink metallic handle with an ombre glitter finish.

In addition, I created the press kit packaging to fit the product assortment. The kits were sent to 500 beauty and lifestyle influencers to promote the new launch.