Winning a major brand collaboration through product design

Sigma Beauty had the opportunity to develop a limited-edition beauty collection celebrating Pepsi's 125th anniversary. The challenge was to translate Pepsi's iconic brand into a beauty experience that felt nostalgic yet contemporary, while creating a compelling product assortment that could compete for the partnership.

I led the product and packaging design for the proposal, developing the containers, brushes, brush case, and packaging around a modern interpretation of Pepsi's 1950s Soda Shop aesthetic. I also collaborated with Sigma's product development team to select makeup shades and developed suggested retail pricing based on product costs and comparable products in the market.

I presented the creative concept and product vision to the Pepsi team as part of Sigma's competitive pitch.