Pepsi Soda Shop x Sigma
Product & Package Design for limited-edition 1950s-inspired brand collaboration
In celebration of Pepsi’s 125th Anniversary, Sigma Beauty created a proposal for a custom, limited-edition collection inspired by Pepsi-Cola’s Soda Shop. A modern take on a classic, Soda Shop doesn’t take us back to the world of the past but brings flavor from the past into our world now. With a modern twist on the retro 1950s, this collection features playfully designed products and lustrous shades of blue, red, and silver - a nod to Pepsi’s iconic branding.
I designed the containers, brushes, brush case, packaging, and assisted Sigma’s product development team to select the makeup shades for the collection. In addition, I determined the suggested retail price for all products based on the cost of goods and comparables within the market.
Sigma Beauty was awarded the partnership with Pepsi.