Practk

Product & Package Design for practical beauty brand

Sigma Beauty’s “little sister” brand, Practk, burst into the industry filling the gap for high-quality beauty and brush care products that are affordable and accessible to everyone. The brand began with a single product, the Palmat. The original blister packaging for the Practk Palmat was very limiting for retail displays. I created the new hexagon-shaped packaging that allowed products to stand upright on store shelves.

Practk expanded their line of products. The bright and vibrant color palette offers excitement to the line of practical and inexpensive beauty tools. The packaging is simplified, highlighting key selling features and see-through packaging so products are fully visible.