Sigma Beauty Brush Sets

Package redesign for Sigma Beauty’s line of brushes

Sigma Beauty, best known for their line of innovative brushes, has undergone numerous packaging redesigns to persuade consumers at shelf. Previously, photos of the products were not included on pack, which resulted in opened and damaged boxes at retail. As a solution, new packaging was developed to include a window and plastic tray to display the products inside. Unfortunately, we found this significantly increased the cost, box size, and impact on the environment.

I redeveloped the line of packaging for all brush sets to fit within one standard box size. This adjustment allowed retailers to easily swap out Sigma brush sets in their visual retail displays without altering the size of their allotted Sigma brand space.

In addition, I included product images on the front of the packaging to clearly indicate what brushes are in the set. This improvement reduced the number of damaged packages at retail and also decreased the amount of packaging by eliminating the plastic tray.