Sigma Beauty Makeup

Package Redesign & Press Kit Design for Sigma Beauty’s line of makeup products

Sigma Beauty’s expanding line of makeup products have all been reformulated to comply with their Clean Beauty initiative, providing products that are formulated without harsh chemicals for safe, high-performance results. I redesigned the container and packaging for all Sigma Beauty cosmetics to follow standard guidelines to create product consistency.

The packaging features black soft-touch matte finish boxes with holographic silver foil, spot UV gloss coated product photography, and an interior box pattern. I created the Sigma pattern that is incorporated on the inside of packaging. The pattern is printed in a subtle spot UV gloss finish, to add a surprise hint of luxury to product packaging.