SigMagic Brush Care

Package redesign for line of all-natural makeup brush cleansers

Sigma Beauty’s all-natural brush cleaning products underwent a package revamp to create a cohesive brand identity. I redesigned the SigMagic Scrub packaging. Previously, the Scrub was in a blister pack which limited the options for retail store displays. Now the product is placed in a custom fit tray and displayed in a box for convenience at shelf.

The new white soft-touch matte finish packaging includes holographic silver foil and spot UV gloss finish on product photography.