Chewy’s Dental Chew Bones

My Role: Product Development · Packaging Design · Supplier Collaboration · Consumer Research · Retail Strategy

Developing a natural dog treat line from product concept to retail

Chewy’s wanted to develop a premium, all-natural dental chew positioned around the growing demand for healthier pet products. Consumer research showed that natural ingredients were a key purchase driver for pet parents, creating an opportunity to build the product and packaging around that insight.

I worked directly with suppliers to develop the treat formula, providing direction on ingredients that were both appealing to consumers and beneficial for dogs. I then translated those product attributes into a cohesive packaging system designed to communicate the natural formula clearly at retail.

The packaging replaced traditional plastic with recyclable kraft paperboard and compostable film. I used neutral, organic-inspired colors, fresh ingredient imagery, simplified messaging, and dog photography to quickly communicate flavor, ingredients, and treat size.

I also developed the line as a flexible retail platform, allowing larger retailers to customize flavors or adapt the packaging to their own private-label branding.