Sigma x Sephora

My Role: Product Development · Packaging Design · Creative Direction · Brand Partnership · Manufacturing Coordination

Bringing a new brush-care product line to market

Sigma Beauty partnered with Sephora to develop an exclusive line of brush-care products, creating an opportunity to introduce new products while bringing two distinct beauty brands together in one consumer experience.

I led the product and packaging design, developing the containers, packaging system, and visual direction to create a cohesive expression of both Sigma and Sephora. Because the products were designed to make brush care easier to understand and use, I incorporated product photography and visual cues directly into the packaging to clearly communicate their function.

The design balanced Sigma's beauty aesthetic with Sephora's recognizable visual language through a restrained black-and-white palette, holographic silver foil, and details inspired by Sephora's iconic striped branding. The packaging was also developed for bilingual English/French communication.

Beyond the creative work, I oversaw the brand partnership throughout product development, collaborating directly with the Sephora team and coordinating multiple manufacturing partners to keep development, production, and shipping on schedule for the launch.

Packaging design featured on The Best Beauty Product Packaging Designs by DesignRush.