Sigma x Sephora
Package Design, Photo Art Direction, & Brand Manager for Sephora brush care partnership
Sigma Beauty and Sephora have partnered to bring exclusive brush cleaning products to market. Focused on product innovation, I conceptualized and designed the containers and packaging, now available online and at all US Sephora store locations.
The design intertwines Sigma and Sephora’s branding, with black, white, and holographic silver foil details. The packaging includes product photography to clearly display the function of the products. The soap suds on the front of the boxes were designed to mimc the iconic white and black Sephora brand striped pattern. The product and packaging includes dual language, English and French.
I oversaw the brand partnership by working closely with the Sephora team throughout the product development process. In addition, I ensured all deadlines were met, working closely with multiple manufacturers to get products made and shipped in time for the launch.
Packaging design featured on The Best Beauty Product Packaging Designs by DesignRush.
