Sigma Beauty Packaging

Brand Identity, Package Design & Photo Art Direction for Sigma Beauty Brand Refresh

Sigma Beauty, best known for their line of innovative cosmetic brushes and brush care tools underwent a brand refresh. As a contributor to the new identity of the brand, I was responsible for redesigning the packaging to position the products for market success. The objective was to create cohesive, elevated packaging that engaged and educated the consumer.

Sigma’s original packaging had a lot of variating designs across product categories. In addition, some of the products were packed in plastic. In order to align with industry and consumer standards, I redesigned Sigma’s packaging from plastic to paperboard, improving product sustainability. With the change of material, it presented a new challenge of visually explaining what is included in each box. As a result, stylized product photos are now included on the packaging along with detailed product descriptions to further educate the consumer and improve shop-ability.