Regalo Baby

Brand Reposition & Package Refresh for baby safety brand

Regalo Baby is a family-owned company that knows the importance of having trust in the products you purchase for your children. Their brand strategy and packaging was in need of a refresh to bring quality and innovation to the forefront of their strategy.

I conceptualized and redesigned the outdated brand packaging by simplifying and modernizing it to improve the consumer’s experience. The new packaging incorporates large scale images of the products in use, refined copy to differentiate products more clearly and highlight key selling points. The overall package color scheme remained the same, however, the yellow pack was changed to white to give the brand a fresh, modern look.

The success of the packaging refresh led to an overall brand reposition. I created standards for the brand by implementing a Brand Style Guide. The guide includes detailed information for the brand voice, photography, website design, social media, and packaging design.