Disney Beauty and the Beast Collection
Product Design, Package Design, PR Kit Design, Photo Art Direction, Photo Assistant & Brand Manager for a romantic fairy tale collection
Discover a tale as old as time with this limited-edition collection inspired by Disney’s masterpiece, Beauty and the Beast. Sigma Beauty and Disney teamed up to offer fans an assortment of limited-edition cosmetic products, featuring two eyeshadow palettes, a cheek palette, lip trio, and a brush set.
Utilizing Disney’s library of creative assets and complying to their copyright requirements, I created the product and packaging for the collection. The products include Beauty and the Beast character imprints on the makeup pans, brushes, beauty bag, and lip containers. The whimsical metallic packaging was inspired by stain glass windows and references the iconic rose, symbolizing love and romance. The entire collection is displayed in a custom press kit, sent to over 200 beauty and lifestyle influencers to promote the product launch. I collaborated with photographers to art direct and style the launch imagery for the marketing campaign.
In addition to designing the collection, I oversaw the brand collaboration. I worked closely with the Disney team throughout the entire product development process. I ensured all products and factories complied to Disney’s standards and regulations. I submitted the necessary documentation for each product and assisted oversea suppliers with Disney’s manufacturing requirements.
All photos copyright Sigma Beauty.
