Lip Care Collection

Lip Care Collection

My Role: Packaging Design · Product Communication · Art Direction · Press Kit Design

Launching a new clean lip care collection

Sigma Beauty was expanding into lip care with a new collection of treatments positioned around clean, high-quality ingredients. The challenge was to create packaging that communicated the simplicity of the formulas while helping consumers quickly understand the benefits of each product.

I developed the packaging system around a fresh, pared-back visual language, using color and clear ingredient-focused messaging to differentiate the products within the collection. Product photography was incorporated into the packaging to reveal the minimal containers and highlight the unique applicators, giving consumers a clearer understanding of the product experience before purchase.

I also designed the collection's press kit and supporting presentation materials, extending the visual story beyond the retail package and creating a cohesive launch experience for media and influencers.