Visual Merchandising for Sigma Beauty at Target
My Role: Visual Merchandising · Retail Strategy · Creative Direction · Display Design · Planograms · Retail Graphics
Bringing Sigma Beauty to life at Target
Sigma Beauty was expanding its presence at Target and needed a retail experience that would make the brand more recognizable and engaging in a highly competitive beauty environment.
I developed the visual merchandising strategy and creative direction for the Sigma Beauty retail presence, translating the brand into a cohesive in-store experience across displays, graphics, product presentation, and merchandising.
The goal was to create a system that felt distinctly Sigma while remaining flexible enough to work across Target's retail environment. I developed renderings, planograms, display concepts, and supporting graphics, working through the details needed to translate the creative vision into a scalable retail execution.
The final visual merchandising program brought Sigma Beauty's brand identity into the physical retail environment and was implemented across more than 400 Target stores.
