Target Visual Merchandising

Target Visual Merchandising

Visual Merchandising, Brand Partnership, & Photo Art Direction for Sigma Beauty products now available in-store and online at Target

Sigma Beauty launched a limited assortment of cosmetic products in-store and online at Target. I designed all product packaging, assisted with photo art direction and styling, and collaborated with a team to create the graphics and layout for the visual merchandising displays for over 400 Target stores.

With the roll out in Target stores, it required multiple visual merchandising displays to accommodate various store fixtures. While adhering to Target’s Playbook, I designed the visual graphics, working with a copywriter to ensure communication aligned with Sigma’s brand voice. In addition, I collaborated with photographers to art direct and style the model and product photos for the display graphics. I delivered all final mechanical files for production.