Taute Co.
My Role: Brand Strategy · Product Design · Brand Identity · E-commerce · Photography · Marketing
Building a home goods brand from concept to market
Taute Co. began as a collaborative passion project with an opportunity to turn a shared interest in handmade home goods into a cohesive consumer brand. The challenge was to build an identity and product assortment that felt distinctive while remaining flexible enough to evolve as we learned what customers responded to.
I helped shape Taute from ideation through implementation, developing the brand identity, product concepts, website, photography, and marketing materials. I also helped identify new product opportunities by balancing what we enjoyed creating with what consumers wanted to bring into their homes.
Because every product was handmade, I considered the relationship between design, materials, construction, cost, and production throughout development. Products were sold online and through local retail partners, giving me experience thinking about how the brand and products needed to translate across different consumer touchpoints.
The result was a cohesive home goods brand with a growing product assortment and a visual identity that could flex across product, e-commerce, packaging, and marketing.